To compete with the iPad, Microsoft reportedly was preparing a cheap version of Surface Pro tablet. In addition to lower prices, this cheap Surface version will be smaller than the standard version. According to news circulating, Surface tablet will be carrying a new design that is different from the usual model.
This cheap version of Surface will have a rounded edge and a square shape similar to the iPad design. The tablet is also claimed to have USB-C connectivity which is the first time owned by a Surface tablet.
Then the charging technology will also use new features such as the smartphone. A trusted source said Microsoft will also cut the weight of this tablet to 20 percent lighter because the tablet screen size is only about 10 inches.
The smaller size tablet will also have an impact on the adjustable battery capacity use. Therefore the battery endurance would be lower than the usual model. Even so, this cheap version of Surface will last for 13.5 hours in a single charge.
Expected priced of this device about 400 US dollars, with this price seems to be dealing directly with the cheapest version of iPad. The cheapest Surface Pro tablet is currently 799 US dollars, this price is somewhat more expensive than the cheapest iPad that can be purchased for about 329 US dollars.
In March, Apple launched a "cheap" iPad aimed at educational users such as teachers or students alike. As iPad, this cheap Surface tablet can be marketed with the same target market.
It is very reasonable if Microsoft wants head to head with iPad through this strategy because Apple's iPad sales reached 44 million units over the last four quarters.
This market niche Apple make a profit $ 20 B, unlike Microsoft is still very minimal sales of Surface
According to IDC research, Microsoft sells only about 725,000 units of tablets in the first quarter of 2018. Up 1.8 percent from a year earlier in the same period.
While Apple managed to sell 9.1 million iPad at the beginning of this year. However related news about this cheap Surface version, Microsoft is still not to comment. But this tablet is forecast to launch in the second half of 2018.
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